![]() The ability for businesses to quickly connect with their consumers in a more personal and engaging way is what sets WhatsApp Business apart from traditional customer service channels such as email. Launched in 2018, it has increasingly gained popularity amongst SMEs as a simple and cost effective customer communications channel. This means your current and potential customers’ primary messaging channel is likely WhatsApp and therefore WhatsApp Business provides a great opportunity to enhance your customer experience. 68% of these users report that WhatsApp Business is the easiest way to contact a company. ![]() ![]() WhatsApp is one of the most widely used instant messaging apps with over 2 billion users worldwide. ![]()
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